Setting Up a Service Profile That Gets Noticed

Your service profile is your digital handshake—it’s often the first impression potential clients have of you. A well-crafted profile can be the difference between a steady stream of bookings and crickets.

The Anatomy of a Great Profile

Start with a Strong Photo

Your profile photo matters more than you might think. Choose an image that:

Shows your face clearly (no sunglasses or heavy filters)
Looks professional but approachable
Is recent and accurately represents you

Write a Compelling Bio

Your bio should answer three questions:

What do you do? Be specific about your services
Why should someone choose you? Highlight your experience or unique approach
What’s your personality? Let your authentic voice shine through

Showcase Your Work

If applicable, add photos of your work:

Before and after shots for home improvement services
Examples of completed projects
Your workspace or tools (shows professionalism)

Pricing Strategies

Be Transparent

Nothing kills trust faster than surprise fees. Be upfront about:

Your base rates
What’s included vs. extra
Payment terms and methods

Research Local Rates

Check what others in your area charge for similar services. You don’t need to be the cheapest—but you should be competitive and able to justify your rates.

Building Your Reputation

Deliver Exceptional Service

This seems obvious, but it’s worth emphasizing: the best marketing is doing great work. Every job is an opportunity to earn a glowing review.

Ask for Reviews

Don’t be shy about asking satisfied clients to leave a review. Most people are happy to help—they just need a reminder.

Respond to Feedback

How you handle criticism says a lot about you. Respond professionally to all reviews, and use negative feedback as an opportunity to improve.

Quick Checklist

Before publishing your profile, make sure you have:

Ready to start offering your services? Create your Closeby profile and connect with neighbors who need your skills.